Key Responsibilities

• Develop and execute innovative, insight-driven marketing strategies aligned with the CRM therapeutic area vision.
• Lead the launch of new renal assets with a digital-first, differentiated go-to-market strategy.
• Conduct market analysis to identify trends, stakeholder needs, and opportunities for growth.
• Drive omnichannel engagement and field activation using real-time data and digital platforms.
• Collaborate cross-functionally and align with global and regional stakeholders for seamless execution.
• Translate strategic direction into actionable marketing plans that support business objectives.
• Manage brand budgets, forecasts, and expenses to ensure cost-effective marketing execution.
• Integrate AI tools and approaches into renal marketing workflows to enhance performance.
• Monitor and optimize marketing mix using performance metrics and analytics dashboards.
• Ensure compliance with internal policies and external regulations in all marketing activities.

Essential Requirements

• Bachelor’s degree in Pharmacy, Life Sciences, Marketing, or a related field.
• Minimum of 5 years of pharmaceutical industry experience, including marketing and market access roles.
• Proven success in launching or pre-launching pharmaceutical products in complex healthcare environments.
• Strong digital and data literacy, with the ability to interpret analytics and drive data-informed decisions.
• Strong understanding of the healthcare system and regulatory environment in Argentina.
• Demonstrated ability to lead cross-functional teams and influence without authority.
• Experience working with digital marketing platforms, CRM tools, and performance analytics.
• Fluency in both Spanish and English, with excellent communication and presentation skills.

Desirable Requirements

• Knowledge of market access strategies and their integration into commercial planning.